The Importance of Professional Hosting

Most website owners tend to have their sites hosted by the first web hosting company they come across and leave it at that. After all, as long as the pages load up in the user’s browser and it all looks OK, they are happy.

This is fine if the site itself is not expected to attract a high volume of traffic, display a lot of media or run CPU intensive scripts. And let’s face it; the vast majority of web pages tend to attract very low volumes of traffic, if any at all. So in this case, there doesn’t seem to be much need of a more powerful or higher spec server.

However, for the website owner that does expect a lot of traffic or their site is big and very interactive, its expansion can become strangled by a small hosting provider with low resources or without the means to handle big surges in bandwidth usage. In such a case, the sensible option is to pay the extra and get the best hosting that the budget will allow for.

Why is this?

If the website is a commercial one, you will need it to grow and become profitable. Let’s be realistic here, you don’t plow thousands of dollars into designing, building and optimizing a site unless you expect it to give you a good return on your investment!

To be profitable, the website needs to be visited by a lot of people. Some of those visitors will be expected to buy whatever the site is selling, be it a physical product or a service of some description depending on the business model it is acting as the online showcase for.

In order to make big sales volumes, the site needs to attract large numbers of visitors, just the same as any real world store. As long as the host that is housing the site has sufficient resources to cope with such large numbers of visitors and allow them to make their purchases from the site without any delays, the owner is happy, the customer is happy and everyone else is happy too.

This is as it should be.

In order to enjoy this level of happiness, the circumstances for its attainment need to be right. A top performing host will achieve this, whereas a cheaper, less well adapted host may not. You can find out more about the best hosting at: www.davidmazer.com.

When the difference between the cost of a cheap host and a more expensive but better equipped and fully featured one can make the difference between a successful online business and a failed one, the sensible money gets spent where it needs to. Trying to save a few dollars in this area can not only be false economy, but could prove disastrous for a new business (see this article at: www.entrepreneur.com).

So don’t skimp on hosting. Embrace the ethos of, “you get what you pay for!”