The Growth of Mobile Marketing
History is filled with examples of people, nations, institutions, etc that fell apart because they failed to pay attention to what was going on in the rest of the world.
It’s true that people tend to just get comfortable when things are going well. Life is always changing–which is something that is easy to forget, particularly when the changes are small or slow. So pay attention and do allow this to happen to you or your online business.
Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. Google provides you with great tools for media buys so you don’t have to be worried about taking on any PPC advertising. So you can find lots of sites that directly relate to your market and engage in a bunch of media buys.
Plus you can try a different approach which is media buys for sites that are in related markets or niches. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other. For example, marketing a mobile TV system like this will work well to a bunch of movie buffs or Dr Who fans but not on a fishing site.
When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. A good way to test is to use your banner to send people straight to a squeeze page or a landing page. The only thing that is really going to help this work out for you is to create a highly compelling reason for people to actually opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.
Another very clever approach to mobile advertising and exposure is to create mobile friendly feeder sites. While they look similar and use the same basic principles these have more in common with the old doorway websites than they do with scraped sites. These are just feeder sites; their only goal is to increase the exposure you get for our main money websites. It is important that people don’t think that they are trash sites, though so make sure you put some real work into making them good. Put some true time into building them but remember that they don’t have to be huge authority websites either. They are just feeder websites for sending people to your main or primary websites.
You can find some great teachers who are very into mobile marketing and who have been using it quite a lot for a while now. So at least you will be able to find some useful information about this kind of thing. I would not recommend you look for much in marketing forums because it does not seem to be talked about much – but go ahead and look for it.
Source: Technical Information.