Development of the Media – From Thunderer to the iPlayer
In 1785 a newspaper was established called – ‘The Daily Universal Register’. Not the most awe inspiring name but it was to become one of the most famous newspapers in the world over the next few hundred years. The newspaper was renamed in 1788 to the slightly more familiar – The Times and from then on as developed into a famous world brand.
The Times has not always been popular and in fact in recent years the days of it’s slightly mocking nickname of ‘The Thunderer’ would have seemed child’s play compared to the allegations currently being directed at the Murdoch’s empire. The media has probably changed more in the last five years than in the preceding two centuries. The internet and TV have meant that news stories travel around the globe at a breathtaking speed, so your average newspaper will be way behind the times on many news stories waiting for the presses to roll.
Access to the news has also become more global, if you have the right box you can watch live news from anywhere on the planet in your sitting room. A Sky subscriber probably has access to more information than a News editor from the 1970s by a long margin. There is one corporation that has a significant advantage though in this media development and that’s the BBC. Despite the austerity cuts the BBC has a huge Internet budget and access to possibly the most comprehensive media archives on the planet.
The delivery mechanism will be crucial and although currently aimed at the domestic market there is hope that you will be able to access BBC Iplayer abroad very soon from anywhere.
At the moment it is restricted although there are several technical work arounds to bypass these so you can watch BBC News Live . Unfortunately these technical issues mean that the audience is restricted globally. The restrictions mean that the audience will either be very technical (or geeky if you prefer) or they will have the means to purchase solutions to access the BBC IPlayer. In both cases it is kind of sad that the audience is restricted this way.