What You Need to Do – Before You Create a Web Site
There is not an Internet Marketer out there who doesn’t realize their victories are reliant upon having a website. Naturally, knowing this is one thing. Understanding how to actually create a website is a completely different subject. If you do not want to waste your time, there are a lot of things that you need to think about and questions to answer before you write or use even one line of code. What are some of those issues? In this article, we are going to talk about a few of them.
What exactly do you want to accomplish with your business? Do you want to sell a lot of a simple product? Have you considered being an affiliate? Will the site offer a service of some sort? Is this an educational product? Figuring out your initial goals for your business will help you figure out what kind of website you need. Maybe you need a sales page. A blog is also something you may need. Portfolios can also be added. Knowing exactly what you want to do is essential for reaching your professional goals as an Internet Marketer. If a visitor was to type in a search term in a search engine, do you know what keywords they will look for in order to find your site? Your keyword choices are a vital element in how your site appears in search engine results. Your website’s tags will have a heavy focus on those keywords. The content you show on your site will be keyword focused. The central element of all your site’s copy will be those keywords. Keyword research isn’t difficult, but it’s a lot harder to figure out which exact keywords will be pertinent to your individual site – not everyone else’s. Give your creativity some room to move here. Do you really want your site to try and compete with every other site out there using the exact same keywords so that you end up hidden at the very bottom of millions of other sites on the search engines?
Nobody is going to get it right, first time though. All successful websites constantly change and you’ll probably have multiple design changes. However take any really big web site and you’ll see that there is a focus which lies at the very core of the business. Amazon might look informational but it’s all designed on selling products, everything leads you to add lots of stuff to your basket and checkout simply and easily. Netflix is another great example, when you’ve subscribed it’s all about usability they have in fact goals one for subscribers and one for potential customers – both are very different. Incidentally talking about the media giant, I recently discovered how to change Netflix to the US version – which you can see here.
It’s obviously easier to design a fantastic site when sales are not important. Looking at something which doesn’t directly make a profit like the BBC website then you’ll see how much flexibility it gives you. Another useful media tip – proxies can give you access to the websites you want to watch, with the BBC check this site – source.
What are you hoping people will do when they take a look at your website? Are you wishing for people to provide their email addresses in order to assist you in building your list? Are you hoping they will spend money on a product you have available? Do you want them to recommend your site to others? Establish each of these things before you begin writing your code and putting your content together. So as to ensure that your website will work for you the way you want it to, you need to persuade people into doing what you want them to do. The end goal should always be at the front of your mind.
As you can see, you need to have a clear set of objectives in mind before building your website, something that Internet Marketers tend to forget. Knowing the answers to these questions before you start building a website is absolutely imperative. By getting a handle on your goals and understanding in your mind how to accomplish them, you can then begin to build your site.